Say it but don’t blame me! _ Jason Cobine

Sometimes it’s best to help your prospects understand what you offer that your competitors don’t rather than trying to highlight the inadequacies of your competitors. This is definitely the case when comments you make are in public,  especially when your competitors get angered easily and have very deep pockets or in-house legal teams. This article explains what happens when someone is unhappy  with what you say about them, how to avoid it and what you can do about it.