WHEN PUSH COMES TO SHOVE WE ALL SHARE THE SAME VALUES.




WHEN PUSH COMES TO SHOVE WE ALL SHARE THE SAME VALUES.

Here's the result of a recent online poll asking people to select their top ten core values. These are their ten non-negotiable core values. The values they'd take a bullet for.


I don't see words like perfection, achievement, performance, customer value, profit, revenue, hate, distrust, bullying, racism, sexism or toxic in this Word Cloud.


After doing dozens of live and virtual workshops with every kind of culture, ethnicity and religion, I now know all people on this planet are connected by small variations of eight values -


•LOVE

•FAMILY

•FAITH

•TRUST

•HONESTY

•RESPECT

•LEARNING

•HAPPINESS


Reassuringly, it means you, your workforce and all your prospects and customers are connected by these eight values.


These eight values sit as the bedrock of the organisation, all that we need to do is ensure we reward actions and behaviours which depend on those values. And when we get it wrong we don't seek to blame but take the hit and apologise.


When we get it right people will sense they work in a supportive high-performance culture without being cajoled or bullied. People will work harder and smarter because they want to not because you have told them to. They will collaborate more freely to fill in the gaps left between job descriptions, and much of this will happen without you even knowing it!


When we get this right people will sense they work in a supportive high-performance culture without being cajoled or bullied. People will work harder and smarter because they want to, not because you tell them to. They will collaborate more freely to fill in the gaps left between job descriptions, and much of this will happen without you even knowing it!


Remember, money always comes fourth or fifth on any survey of job satisfaction.


Now let's turn our attention to the moment when a prospect becomes a customer. That magic moment is an emotional gut decision and depends on trust, excitement and increasingly is a conscious alignment of their values with those of the company you lead. If they align well you attract high-quality talent and retain them and you sell more and repeatedly to happy customers.


People and organisations are analysing gaps between what you claim to be your values and how you behave. Do you claim to ethically manufacture your products only to be found to use child labour? Do you shout out your green credentials when you won share is businesses leaking toxic waste into watercourses? Do you claim to have a diverse and inclusive culture when there are in-built differences in your reward and promotion systems that discriminate against women or any kind of minority?


The global workforce and customers are becoming more and more choosy about who they work for and who they buy from.


Why not go the line of least resistance and build a business based on our deepest shared core values?


All that is our way is our egos and our fears. Both are imagination and only hold us back.


If you want to build a values-based successful business contact me via this website or at gary.coulton@adaptiveintelligence.co.uk

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